We bring you information about the market to help you make better product and market strategy decisions faster.
Great products are not designed and launched in a bubble. Demand for your product hinges on many factors out of your control, including size of market, technology/economic/social/environmental/legal trends, customer buying behavior and preferences, and competition.
Our Market Intelligence service arms you with information you need to make decisions as to which product opportunities to pursue, which features to include, how to tighten your market messaging, and how to reach customers more effectively.
Our Market Intelligence services arms you with information you need to make time-sensitive decisions, answering questions such as:
Not all problems are created equal. Before investing in new product development, it is critical to determine that ENOUGH potential customers suffer from the problem you are trying to solve. This starts with estimating the size of the market. For novel products this can be challenging as clear market data is typically lacking.
The size of a market (including Total Available Market, Serviceable Available Market and Serviceable Obtainable Market) can be estimated by evaluation of several factors:
Where Market Size Estimation seeks quantitative information, Market Trend Evaluation seeks qualitative information on an opportunity, to gain a deeper understanding of where the market has been, where it is heading, and how your product will fit.
To achieve this, Uncommon researches and evaluates key trends in technology, adoption trends of other products, the economy, the environment, social behavior, the legal environment and other relevant areas.
A key mistake in the design and launch of new products is assuming ALL companies or people are customers. The truth is you can’t be all things to all companies or people. You will enjoy greater success with a product designed and marketed to a subset of customers who share similar attributes:
Instead of spinning your wheels (and spending valuable time and money) trying to gain traction, we use a methodical approach to quickly narrow the field of options to the most likely first adopters. While you can always grow your business to other segments, you need to start somewhere.
Just as there is little value in launching a product to a small market, there is little value in launching an undifferentiated product in a crowded competitive landscape.
Competition is good and helps prove demand. However, it is important to understand how your product compares, and how competitors are reaching customers.
Our analysis of the competitive landscape covers the following key areas:
We'd love to meet with you to discuss how we can help you create and refine your product strategy.